Lisa Sims


A native of Nashville, Lisa’s professional roots run from Journalism to Tourism. While in Asheville, NC, she was the executive director of the Asheville Convention and Visitors Bureau. She moved to Richmond to work at what is now Richmond Region Tourism. Working with national and international organizations, she is a natural at relationship-building. A mother of three, a cancer survivor and marathon and half marathon runner - Lisa’s love of Richmond ranges from our public schools and Massey Cancer Center to the outdoors and James River. Most mornings, you can find her running through the Fan or after work sampling the city’s food scene.

Anedra Wiseman-Bourne

Deputy Executive Director

A Maryland transplant who’s made Richmond her home, Anedra spends her professional and personal time trying to make Richmond’s resources known to many. With a focus in marketing and public relations, she has spent her career promoting local and statewide tourism assets. A serial volunteer, Anedra dedicates time serving on local boards focused on underserved populations of women and children, enjoys traveling and spending time playing and dining throughout RVA with her husband, two young children, and entertaining friends and family.

Sharon Bassard

Events & Booking Manager

Watching the smiles on people’s faces at Venture’s events is not only one of her favorite things, it is part of her job! Sharon takes great pride in knowing that the success of Venture’s events comes from her event management experience and dedication to making this city more joyful. When she’s not enjoying the events she helps to produce in RVA, you might find her dancing at 2nd Street!

Morgan Carey

Marketing Coordinator

Morgan can’t keep away from RVA, having lived in cities like Atlanta and New York City, her love for Richmond always brings her back. She has a passion for uplifting local businesses and helping people find their place in the city. When she’s not cheering Richmond on, she can be found walking her dog, Pablo, around town, volunteering her time with organizations like Daily Planet and making candles.

Alexander Dahm

Operations Manager, Riverfront Canal Cruises

Raised along the Potomac, Alex has chosen to establish his family's roots on the banks of the James River. He enjoys outdoor space and sharing his enthusiasm for Richmond, and its stories, with everyone. He can often be found on the Canal Walk or a canal boat working to make Richmond's Riverfront a world-class amenity.

Renee Gaines

Office Administrator

Renee is a “hometown girl,” who’s been a proud advocate for downtown Richmond for nearly 20 years. She has marveled at the renaissance of downtown Richmond and is proud to have played a small part in its transformation. She is a proud graduate of RPS, go JAYEM Justices, and enjoys Venture Richmond's partnership with RPS. Renee is a proud mom to one daughter and granddaughter.

Erika Gay

Marketing and Communications Manager

Erika returns to Venture Richmond after having worked here as a marketing consultant for seven years (2014-2021), and previously as the organization’s Marketing and Program Manager for four years (2006-10). A Richmond native, Erika holds degrees in historic preservation and community planning and art history from the College of Charleston in South Carolina. In 2004 she was named one of Style Weekly’s “Top 40 Under 40,” and in 2015 was chosen to represent Richmond as one of only 10 National Park Service Urban Fellows. Erika loves live music, being outdoors and downtown RVA.

Max Hepp-Buchanan

Director of Riverfront & Downtown Placemaking

Max grew up in Seattle where his passion for active transportation and great public spaces began to take shape. He earned his masters from the University of Washington in Urban Design & Planning and Public Administration and has spent nearly a decade working with cities to help them become better places to bike and walk. In 2013, Max and his family moved to Richmond. He has two small boys who spend a lot of time riding bikes and hiking with their dad, whether they like it or not.

Stephen Lecky

Director of Events

Stephen is a Richmond native, and the proof of his love for the city can be seen on his upper left arm where his “RVA” tattoo lives. The creativity and whole-heartedness he brings to the table can be seen in every event he works on throughout the year, especially when it comes to the music. Stephen offers his own musical talents as drummer to his band VILLAGES and frequents concerts and events all around Richmond. When he’s not rocking out, he can be found kayaking on the James River and spending time with his family.

Lucy Meade

Director of Economic Development & Community Relations

A Richmond native, Lucy is a champion of Richmond’s creativity, innovation, revitalization and future. For decades, she has worked with many community partners to enhance the vitality of Richmond. She was in commercial real estate development before discovering a passion for downtown and non-profit leadership. One of Lucy’s favorite accomplishments was leading the collaborative team effort that created the unique open source community brand: RVA. You’ll find Lucy around town cycling, oil painting, gardening and savoring Richmond’s art and food scene. She loves to travel and rarely passes up an opportunity for an adventure.

Carol Walls

Finance Manager

Carol has spent more than 20 years crunching numbers! Born and raised in Virginia Beach, Carol has been in the accounting field since 1995. Prior to that, Carol was a member of the Army Reserve. The leadership and diligence she’s gained from her experience outside of the office helps the entire Venture Richmond team stay on track to succeed.

Mavis Wynn

Event Operations Manager

In 2019, Mavis celebrated her 20th year at Venture Richmond as the Event Operations Manager. Before stepping into the role, she contributed her time to the organization as a volunteer for many years. Now, she uses her extensive experience to facilitate everything from volunteers to vendors. She is a behind-the-scenes master whose resourcefulness and focus allows for Venture Richmond’s events to continue to thrive. She is also the mother of a Hampton University graduate, active within her church and community and enjoys watching college basketball and working out when she's not in the office.