Friday Cheers

Summer in RVA starts with Friday Cheers!


Friday Cheers is a weekly summer concert series that brings some of the biggest up-and-coming artists to Brown’s Island along Downtown Richmond's riverfront every Friday in May and June at the best price for a family-friendly night of live music. Fun for all ages!

Presented by Hardywood Park Craft Brewery, Friday Cheers returns for its 38th season as Richmond’s longest running concert series showcasing some of the nation’s hottest touring bands and all-time regional favorites.

The only summer concert series held along the James River, Friday Cheers draws Richmonders to picturesque Brown’s Island every Friday in May and June. Over the years, Friday Cheers has hosted popular groups such as the Zac Brown Band, Tyler Childers, Snarky Puppy, The Head & the Heart and hundreds of others. Friday Cheers showcases emerging headliners - some of the best bands that you may not have heard of yet and attracts a wide-ranging audience from the very young to the young at heart. Twenty-something’s looking to mingle, young families and older adults all find common ground at Friday Cheers. This family-friendly event has been named Best Concert Series by Style Weekly and Richmond Magazine for many, many years running.

Friday Cheers is produced by Venture Richmond Events, LLC, a subsidiary of Venture Richmond, Inc.

Explore the full Friday Cheers Lineup here!

Event Details

Ticket Information:

  • Individual show tickets are $10 in advance and available for purchase on, and at Plan 9 Music in Carytown. Fees apply.
  • Individual show tickets are $15 at any of the event entrances day of (Credit/Debit Only).
  • Children 12 & under are FREE!
  • Season passes are ONLY $65 - available for purchase via
  • This event is rain or shine. In the event state mandates cause this event to be cancelled, tickets will be refunded for the face value within (14) business days of the cancellation notice.
  • Tickets are available for purchase at Plan 9 Music in Carytown during regular business hours.

Event Start and End Time:

  • Doors open and entry to Brown's Island starts at 6:00 PM
  • Music starts around 6:30 PM
  • Friday Cheers ends by 9:30 PM
Buy your tickets for Friday Cheers now!

Friday Cheers FAQ

  • Gates open at 6:00 PM.
  • Entry points for ticket holders include the 5th Street Bridge, the T. Tyler Potterfield Bridge, and the Canal Walk. Season Pass holders may use all entrances, except the 5th Street Bridge entrance. The entry points for Will Call are the 7th Street Bridge and the T. Tyler Potterfield Bridge. 
  • NO CASH sales on site – credit/debit only.
  • Various food vendors will be spaced around the island. We are excited to welcome back food vendors like Strawberry Street Events, Auntie Nings and Boka Tako. New this year Timber Pizza Company, Grateful Grill and BK’s Loaded Kitchen. Food vendors subject to change. Be sure to check our Friday Cheers Instagram account for the current weeks vendors.
  • You may not bring in any outside food, drink or coolers.
  • You are permitted to bring one sealed water bottle per person.
  • No pets are allowed.
  • Concertgoers are invited to bring blankets and chairs into the venue. There are no tents, staking or canopies allowed.
  • Ponchos and small, personal umbrellas are permitted in the case of rain.
  • Portable toilets are available on site. Sanitizer will be available for use.
  • Alcohol may not be brought into the event. Absolutely no illegal substances, illicit goods, fireworks, weapons, guns, knives or laser pointers will be permitted at the event and violators will be held accountable and prosecuted by state and federal law.
  • This event is rain or shine.


The closest option for parking to Brown's Island is the Federal Reserve Parking Deck located off of Bragg Street at 5th or 7th Streets. Fee to park. Navigate to the Federal Reserve Deck via Google Maps here.

Free Riverfront Parking:

  • On-street parking on S. 2nd Street between Brown’s Island Way and E. Byrd Street (limited parking)
  • The Belle Isle parking lot is located at the corner of Tredegar Street and Brown’s Island Way (limited parking)

Paid Riverfront Parking:

  • Federal Reserve Parking Deck located off of Bragg Street at 5th or 7th Streets. Fee to park. Navigate to the Federal Reserve Deck via Google Maps here.
  • 480 Tredegar Street, American Civil War Museum parking lot, Handicap parking is available here.
  • Delta Hotels by Marriott parking deck, 555 E. Canal Street, Open 24/7
  • 5th & Canal Street, Public parking after 5:00pm on weekdays, and 24/7 on weekends, Pay through “ParkMobile” by app or QR code, see signage on-site
  • 4th & Canal Street, Public parking 24/7, Pay through “ParkMobile” by app or QR code, see signage on-site
  • 1200 E Byrd Street (Reynolds lot), Public parking 24/7, See signage and pay-to-park kiosk on-site
  • 8th & Cary Parking Deck, See signage and pay-to-park kiosk on-site
  • See MAP for additional options

Riverfront Bike Parking/Riding:

  • Bike racks are located along Tredegar Street near 5th Street and at the vehicular bridge on the western end of Brown’s Island nearest historic Tredegar.
  • A Bike Share station is located at 620 Tredegar Street. Bike Share Map.

2023 Friday Cheers Sponsors


Please email for information on all sponsorship opportunities.

Follow Friday Cheers on Instagram too!

Map of Downtown Richmond