Making a Place Downtown

Whether it’s wayfinding, beautification, or turning parking spaces into gathering places, we have a hand in placemaking efforts throughout downtown Richmond. “Placemaking” is a people-centered approach to the planning, design, creation, and management of public spaces. For us, an effective placemaking process results in inviting and well-maintained public spaces that contribute to downtown Richmond’s health, happiness, and well-being. We do this in small- and large-scale ways like film screenings in outdoor public spaces, decorative street banners, beautification along the Canal Walk and some of our downtown streets, advocating for accessible transportation and multi-modal options for all, and collaborating with community partners on long-term planning for downtown and riverfront public space.

We are constantly working on ideas and projects to improve the quality of life and place in downtown Richmond. Stay tuned for updates on new projects!

Brown's Island Improvement Plan

Brown’s Island, located on the James River, has the potential to be the crown jewel of the downtown Richmond riverfront. In 2012, City Council adopted the Richmond Riverfront Plan, which made recommendations to transform Brown's Island into a daily destination for recreation, exploration, socializing, and experiencing the beauty of the James River, as well as music and cultural events.

The Brown’s Island Improvement Plan is a more detailed conceptual plan developed by Venture Richmond and 3north to help the City of Richmond implement the Richmond Riverfront Plan recommendations for Brown’s Island. Brown’s Island should be attractive and comfortable for every Richmond resident and visitor, both during events and as a public park all other days of the year. While the 2016 opening of the T. Tyler Potterfield Memorial Bridge has dramatically increased visitation to the island—approximately 500,000 crossings per year—the rest of the island also needs improved amenities to accommodate this increased demand.

The Brown’s Island Improvement Plan received conceptual approval from the City Planning Commission in December 2019. Venture Richmond is committed to raising private funds to implement the Riverfront Plan recommendations for Brown’s Island, which include river and canal terraces, play spaces for children, more trees and landscaping, more ADA accessibility and other pedestrian improvements, shade, seating, and running water/permanent restrooms among other amenities.

Download the full Brown's Island Improvement Plan (103 MB)
Download a truncated version of the Brown's Island Improvement Plan (33 MB)
Interested in Renting Brown's Island?
Asphalt Art Initiative

Asphalt Art Initiative

Venture Richmond and the City of Richmond Public Art Commission have been jointly awarded a $25,000 grant from Bloomberg Philanthropies’ Asphalt Art Initiative, which supports cities using art and community engagement to improve street safety and revitalize public space. More than 200 cities applied. Richmond was one of only 16 grant-award recipients. The growing coalition of project partners consist of ART 180, Big Secret, Cite Design, the City of Richmond, Gallery 5, Vanderbilt Properties, Venture Richmond, and Walter Parks Architects.

Richmond’s project consists of three conceptual elements that will transform the intersection of West Marshall Street and Brook Road in the Arts District/Jackson Ward neighborhood: a pedestrian plaza, an intersection mural, and a parklet. Each of these elements has been further defined through the public engagement during the summer of 2020 and are currently in the design and permitting process. The project is tentatively scheduled to be complete in the summer of 2021.

Find more information about the Asphalt Art Initiative here!

Park(ing) Day

Started in San Francisco in 2005, Park(ing) Day is a global event that occurs annually on the third Friday of September, aimed at reclaiming on-street parking spaces by temporarily transforming them into exciting and imaginative park spaces, or “parklets.”

In 2019, we sponsored a Park(ing) Day design/build competition that featured over 20 pop-up parklets designed and built by creatives, architects, local businesses, and community members. The contest entries were judged and awarded by a panel of notable Richmonders, with the winner receiving funding assistance for a more permanent installation, coming soon. You can read more about the 2019 event here.

Due to concerns surrounding public health and physical distancing during the COVID-19 crisis, we decided to focus our efforts in 2020 on the installation of permanent parklets through the Picnic in a Parklet program. Stay tuned for news of permanent parklet installations in Downtown in 2021, as well as a return of the annual Park(ing) Day event in September of 2021.

Downtown Street Banners

Street pole banners may not seem like a big deal, but they are a big part of our job at Venture Richmond and our own creative way to add color and excitement to downtown. We are responsible for managing the banner program, and close to 200 banner poles, on behalf of the city. Our newest campaign – RVA Creates A to Z – is a celebration of our vibrant community that was inspired by the incredible range of creativity that exists downtown.

Downtown RVA Bike Racks

In partnership with Sports Backers’ Bike Walk RVA program, we have purchased and installed nine high-capacity bike racks throughout downtown Richmond.

Locations include:

  • Grace Street between 3rd and 5th Streets
  • Charm School between Monroe and Madison
  • Nama and Switch between Adams and Foushee
  • Quirk Hotel between Jefferson and Broad Streets
  • Urban Hang Suite at 3rd and Broad Streets
  • Turning Basin at Virginia Street
  • Storefront for Community Design at 2nd and Broad Streets
  • City Hall at 9th and Broad Streets
  • Lift Coffee Shop between Madison and Jefferson Streets

If you would like to request a bike rack for your block, or have questions about existing racks, please contact Max Hepp-Buchanan.

Downtown Beautification

Venture Richmond maintains gateway beautification projects for the City, including weeding, watering and installing seasonal plants. Beautification projects include: 137 sidewalk and median planters, 38 hanging baskets, and 13 planting beds throughout downtown and along the Canal Walk. Learn more about downtown beautification efforts and the Clean, Safe & Green program.

Don’t forget, if you’re making the trek to the downtown Richmond area, be sure to check out our downtown Richmond Parking and Transportation Guide to figure out the best way to get around!