RVA Creates
Although “RVA” existed well before we put the first sticker on a bumper, its full potential to bring the community together had never been explored. That all changed when a work group of six creative organizations – The Martin Agency, VCU Brandcenter, West Cary Group, JHI, Elevation and The Hodges Partnership – collaborated with us to develop the creative, community engagement experiment that is RVA Creates. What was a simple idea: create an open source city identity; has grown into something bigger and better than we could have ever done on our own. That’s the power of RVA!
RVA Stickers
The RVA bumper sticker, launched in 2012, was the catalyst for what has followed. Today there are hundreds of lines of RVA merchandise and thousands of business entities with “RVA” in the name registered with the SCC. The RVA stickers can be seen all over the nation. Our work goes to show that our community wanted, and now celebrates, a sense of ownership over their capital city and associates part of their identity with the identity of our city.
If you would like to have your very own RVA sticker or to offer them at your place of business, please fill out our contact form.
Faces of Downtown Ad Campaign
2020-2021
In 2020-2021, as Richmonders waded through the uncertainty of a world-wide Covid-19 pandemic from their homes, businesses Downtown suffered. And, as the months went on, many were forced to close temporarily and some permanently. In December 2020, Venture Richmond started a marketing campaign called the “Faces of Downtown,” to reach out to the Richmond Region, reminding people that Downtown has hundreds of small businesses, non-profits, and cultural institutions, open for business. A reminder that small businesses in Downtown were awaiting the return of people in a safe and responsible way. The advertisements were all the friendly faces of Downtown business owners, reminders to support them, that they are friends and neighbors, the faces of your Downtown. #MeetMeDowntown
Read more about the full marketing campaign here:
Meet Me Downtown Ad Campaign
2022-2023
As a follow up to our Faces of Downtown advertising campaign, in May 2021 we launched the Meet Me Downtown campaign to remind central Virginian’s that Downtown Richmond has hundreds of restaurants, museums, attractions, events, arts and entertainment venues, galleries and shops that are unique, open and welcoming to all! The ads featured all of the exceptional things to ENJOY, DISCOVER, EXPLORE and SHOP in Downtown Richmond. #MeetMeDowntown
Read more here: https://venturerichmond.com/news/Meet-Me-Downtown-Richmond/
Social Media Campaigns
2023-2024
The #DiscoverDowntownRVA social media campaign, April 1 - September 30, 2023
- Total impressions: 982,000
- Total downtown businesses featured: 66
Summer Giveaways/Social media ad campaign, June 5-July 4, 2024
- Total gift cards purchased from downtown small businesses: 17
- Total amount of gift cards: $1,773
- Total impressions: 15,000
VR Blogs/Facebook ad campaign, June 26 - September 30, 2024
- Total impressions: 6.4M
VR Blogs/Social media holiday ad campaign, November 11 - December 31, 2024
- Total gift cards purchased from downtown small businesses: 30
- Total amount of gift cards: $2,860
- Total impressions: 900,000
Downtown RVA Holidays ad campaign, November 8 - December 31, 2023
- Total impressions: 889,000
Downtown RVA holidays ad campaign, November 26 - December 27, 2024
- Total impressions: 1M