Downtown Marketing
Downtown Advertising Campaigns
Part of Venture Richmond's mission is to promote Downtown through marketing. Following are some of the many ways in which we have helped to capture and connect the story of our city's creativity.
Meet Me Downtown Campaign
As a follow up to our Faces of Downtown advertising campaign in May 2021 we launched the Meet Me Downtown campaign from 2022-2023 to remind central Virginian’s that Downtown Richmond has hundreds of restaurants, museums, attractions, events, arts and entertainment venues, galleries and shops that are unique and welcoming to all! The ads featured all of the exceptional things to ENJOY, DISCOVER, EXPLORE and SHOP in Downtown Richmond. #MeetMeDowntown
Downtown RVA Holidays Campaign
Each year in November and December, Venture Richmond works with the community to gather all the downtown holiday events and aggregate them into a calendar to disseminate through advertising. We marketing the events as a greater whole under the Downtown RVA Holidays umbrella, and have been doing this for over twenty years now.
Social Media Paid Campaigns
Social media paid ad campaigns make up a large part of how we promote downtown, including influencer campaigns, website blog promotion, event and small business promotion and gift card giveaways. We garnered more than 7.4 million social media paid ad impressions between 2023-2024 alone.
RVA Creates
Although “RVA” existed well before we put the first sticker on a bumper, its full potential to bring the community together had never been explored. That all changed when a work group of six creative organizations – The Martin Agency, VCU Brandcenter, West Cary Group, JHI, Elevation and The Hodges Partnership – collaborated with us to develop the creative, community engagement experiment that is RVA Creates. What was a simple idea: create an open source city identity; has grown into something bigger and better than we could have ever done on our own. That’s the power of RVA!
RVA Stickers
The RVA bumper sticker, launched in 2012, was the catalyst for what has followed. Today there are hundreds of lines of RVA merchandise and thousands of business entities with “RVA” in the name registered with the SCC. The RVA stickers can be seen all over the nation. Our work goes to show that our community wanted, and now celebrates, a sense of ownership over their capital city and associates part of their identity with the identity of our city.
If you would like to have your very own RVA sticker or to offer them at your place of business, please fill out our contact form.
