Venture Richmond's Year in Review: 2021
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Venture Richmond's Year in Review: 2021

Venture Richmond: Making an Impact in Downtown RVA

Downtown Richmond is a great place to live, work and play!

  • 200,000+ people came downtown for Venture Richmond’s in-person festivals and events.
  • 500,000 crossings of the T. Tyler Potterfield Memorial Bridge as people made their way to and from Brown’s Island in 2021.
  • 12 community partners worked together to unveil a new pedestrian plaza, street mural, and parklet installed at the intersection of downtown’s W. Marshall St. and Brook Rd.
  • 5 parklets installed by the City of Richmond in various Richmond neighborhoods as an outcome of Venture Richmond’s Picnic in a Parklet program.
  • $3.1 billion in total investment downtown in more than 75 development projects since 2019.
  • 2,150 annuals and perennials were planted along the Canal Walk and in the 12th & 14th Street medians, while also maintaining 20 acres along downtown’s riverfront.
  • 20,100 pet waste bags distributed to riverfront dog walkers.
  • 1,045,320 gallons of litter, leaves and weeds removed from 440 blocks of downtown.
  • 24,861 hours of sidewalk cleaning and beautification of 263 planters and hanging baskets, 83 blocks and 10 medians downtown.
  • 7.6 million impressions of the “Faces of Downtown” ad campaign seen around the Richmond Region as a reminder that Downtown small business owners have their doors open, welcoming visitors in a safe and responsible way.
  • 139 media stories run on Venture Richmond events and activities or community efforts promoting downtown in 2021.

About Venture Richmond

  • Venture Richmond, Inc., is a non-profit organization formed to engage business and community leaders in partnering with the City to enhance the vitality of the community, particularly Downtown, through economic development, marketing, promotion, advocacy and events.
  • Venture Richmond is Downtown’s leadership organization and provides enhanced property management services for a 440-block business improvement district comprised of Downtown and the Riverfront including: the Clean & Safe program, beautification and landscaping projects and management and maintenance of Brown's Island, the Canal Walk and Belle Isle parking lot.
  • Venture Richmond Events, LLC, produces Friday Cheers, the 2nd Street Festival, the Richmond Folk Festival, and partners with Sports Backers to produce Dominion Energy Riverrock.
  • Riverfront Canal Cruises, LLC, operates historically narrated boat tours and private charters of the James River and Kanawha Canal.
  • Both Venture Richmond Events, LLC, and Riverfront Canal Cruises, LLC, are subsidiaries of Venture Richmond, Inc.