35 Years of Friday Cheers!

In 2019, Friday Cheers celebrates its 35th anniversary. As the longest running and largest event of its kind in Richmond, Friday Cheers showcases some of the nation’s hottest touring bands and all-time regional favorites.

The only summer concert series held along the James River, Cheers draws 3,000-6,000 people per week to Richmond’s picturesque Brown’s Island, a park-like setting situated between the Canal Walk and the scenic James River in downtown Richmond, Virginia. Friday Cheers takes place every Friday in May and June.

Friday Cheers has hosted groups such as the Zac Brown Band, Alabama Shakes, Carolina Chocolate Drops, The Head & the Heart and hundreds of others great bands.

This family-friendly event has been named Style Weekly’s “Best Concert Series” in Richmond the last seven years in a row.

Friday Cheers is produced by Venture Richmond Events, LLC, a subsidiary of Venture Richmond, Inc.


Event Details

2019 Event Dates: May 3 - June 28

Time: 6:00pm - 9:30pm

Cost: Tickets only cost $5 and $10 for individual shows.

Season tickets are $50.

Children 12 and under are free.

Tickets can be purchased in advance or at the gate.

There are three entry points to Brown’s Island and payment will be taken at each. Cash, Visa and MasterCard are accepted.

Location: Brown's Island, Richmond, VA

Google Maps Link: 501 S 5th St, Richmond, VA 23219

Festival FAQ's


PLEASE do not bring pets (other than service animals) to the events.


Items that are not permitted include, but are not limited to:

  • Pets (service animals are permitted)
  • Coolers, Large Backpacks
  • Alcohol
  • Bottles/glass containers
  • Contraband (drugs and weapons)
  • Laser pointers
  • Flying objects (drones, kites, Frisbees, footballs, etc.)


Friday Cheers will play on in the event of light rain, but please check our Facebook page for updates in case of heavy rain or lightening.


Paid parking is available in many parking decks and lots in the area surrounding downtown's riverfront. Some of those are:

  • American Civil War Museum parking lot, 500 Tredegar St, Richmond, VA 23219, limited space, paid parking
  • Federal Reserve Parking Deck, 555 E Byrd St, Richmond, VA 23219, paid parking
  • Delta Hotel by Marriott Parking Deck, 555 E Canal St, Richmond, VA 23219, paid parking
  • On-street parking is also available around the areas of S. 5th Street and E. Canal Street, 201 S. 5th St, Richmond, VA 23219


Emergency service centers are available on site.


Portable restrooms are located throughout the event site, including handicapped bathrooms.


Special photographers and videographers have been hired by organizers to document the event. Some images may be used in later promotional materials. Your presence at the event is seen as your permission for such promotional use by the non-profit organizers.


If you are interested in being a vendor, please email vendor@venturerichmond.com for information.


  • Recording equipment (audio and video), cameras (video and flash) may be restricted at certain events at the request of the artist(s).
  • Lawn chairs and blankets are welcome.
  • There is an ATM onsite at Friday Cheers.
  • Smoking is permitted, however, please be considerate of your fellow concert goers and move to the side or the back of the island. Also, help us keep the event site clean and remember to dispose of cigarette butts and other trash in the proper receptacles.
  • You may leave the site and come back, only IF you have the required hand stamp.

2019 Friday Cheers Sponsors

If you're interested in becoming a sponsor, please email contactus@venturerichmond.com for a full list of sponsorship opportunities.

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Great event, great venue, great music. Awesome experience all the way around.

Joel, June 2018

Had an excellent time here. First time, definitely won’t be the last!

Claresa, June 2018