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A Year in Review

2020 was a difficult year, but work continued in your Downtown, and more people than ever visited the Downtown Riverfront

Here are just a few examples:

  • 82,000 views of the virtual Richmond Folk Festival and 2nd Street Festival on Venture Richmond’s live stream events
  • 100 new bicycle parking spaces throughout downtown, thanks to 10 high-capacity bike racks installed by Venture Richmond
  • 125% increase in Canal Walk visits, and a 45% increase in usage of the T. Tyler Potterfield Memorial Bridge to and from Brown's Island
  • 655,040 gallons of litter, leaves, and weeds removed from 440 blocks Downtown
  • 22,700 hours of cleaning sidewalks and beautification of 263 planters and hanging baskets, 83 blocks, and 10 medians
  • 101,400 gallons of litter, trash, and debris removed from the Canal Walk, along with adding 1,200 new plants, while also maintaining 20 acres along the Riverfront
  • 21,000 pet waste bags distributed to Riverfront dog walkers
  • $250,000 awarded to 55 businesses in a partnership with Metropolitan Business League, Chamber RVA, LISC Virginia, and Venture Richmond in the We Care RVA Rebuild fund, a community-led initiative providing grant support to small, women and minority-owned businesses as they manage coronavirus impacts and engage in community rebuilding. 50% of those businesses were in the city.

About Venture Richmond

Venture Richmond, Inc., is a non-profit organization formed to engage business and community leaders in partnering with the City to enhance the vitality of the community, particularly Downtown, through economic development, marketing, promotion, advocacy and events. Venture Richmond provides enhanced property management services for both the Downtown and Riverfront including; the Clean & Safe program, beautification and landscaping projects and management and maintenance of Brown's Island, the Canal Walk and Belle Isle parking lot.

Venture Richmond Events, LLC, produces Friday Cheers, the 2nd Street Festival, the Richmond Folk Festival, and partners with Sports Backers to produce Dominion Energy Riverrock.

Riverfront Canal Cruises, LLC, operates historically narrated boat tours and private charters of the James River and Kanawha Canal.

Both Venture Richmond Events, LLC, and Riverfront Canal Cruises, LLC, are subsidiaries of Venture Richmond, Inc. For more information visit