Friday Cheers

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Friday Cheers, presented by Hardywood Park Craft Brewery, returns to Brown's Island for its 37th season as Richmond’s longest running concert series and the City’s largest event of its kind, showcasing some of the nation’s hottest touring bands and some all-time regional favorites.

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The only summer concert series held along the James River, Friday Cheers draws Richmonders to picturesque Brown’s Island every week in May and June. Over the years, Friday Cheers has hosted popular groups such as the Zac Brown Band, Tyler Childers, Snarky Puppy, The Head & the Heart and hundreds of others. Friday Cheers showcases emerging headliners - some of the best bands that you may not have heard of yet and attracts a wide-ranging audience from the very young to the young at heart. Twenty-something’s looking to mingle, young families and older adults all find common ground at Friday Cheers. This family-friendly event has been named Style Weekly's Best Concert Series, Richmond Magazine's Best Concert Series, and Richmond Magazine's Best Music Festival for many years running.

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Friday Cheers is produced by Venture Richmond Events, LLC, a subsidiary of Venture Richmond, Inc.

Ticket Information:

• Tickets are $10 in advance and available for purchase via TicketstoBuy, at Plan 9 Music in Carytown, or $15 at any of the event entrances (Credit/Debit Only)
• Children 12 & under are FREE

Event Start and End Time:

• Doors open and entry to Brown's Island starts at 6 PM
• Music starts around 6:30 PM
• Friday Cheers ends by 9:30 PM

• Gates open at 6 PM. Entry points include 5th Street Bridge, T. Tyler Potterfield Bridge and Canal Walk. While waiting to enter the venue, please follow instructions according to staff, volunteers and signage.
• Beverages will be available for purchase on-site by purchasing tickets, and through NOBLE. Noble is a digital point-of-sale system that allows for real-time contactless payment and beverage pick up. To streamline the purchase flow, we recommend downloading the Noble App and/or creating an online account and pre-loading your payment method prior to arriving at the show (remember your password). ORDER BEER BY CLICKING HERE! (Credit/Debit only)
• No cash sales on site.
• Food vendors will be spaced around the island. We are excited to welcome back food vendors like Goatacado, Boka Tako, Strawberry Street Catering, Nadar's Bistro and more.
• You may not bring in any outside food or coolers.
• You are permitted to bring one sealed water bottle per person.
• No pets are allowed.
• Concertgoers are invited to bring blankets and chairs into the venue. There are no tents, staking or canopies allowed.
• Ponchos and small, personal umbrellas are permitted in the case of rain.
• Portable toilets will be available on site. Sanitizer will be available for use.
• Alcohol may not be brought into the event. Absolutely no illegal substances, illicit goods, fireworks, weapons, guns, knives or laser pointers will be permitted at the event and violators will be held accountable and prosecuted by state and federal law.
• The closest option for parking to Brown's Island is the Federal Reserve Parking Deck ($) via Bragg Street via 5th or 7th Streets. Navigate to the Federal Reserve Deck via Google Maps here.
• Both paid and free public parking are available along 5th Street, at the American Civil War Museum ($, Google Maps link here) and at the Belle Isle parking lot near Brown’s Island Way (Google Maps link here).
• Bike racks are also located along Tredegar Street near 5th Street and at the vehicular bridge on the western end of Brown's Island nearest Historic Tredegar.
• Handicap parking is available at the American Civil War Museum ($).
• This event is rain or shine. In the event state mandates cause this event to be cancelled, tickets will be refunded for the face value within (14) business days of the cancellation notice.
• Tickets are available for purchase at Plan 9 Music in Carytown during regular business hours

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If you're interested in becoming a sponsor, please email contactus@venturerichmond.com for a full list of sponsorship opportunities.