Cheers to Summer Fridays!

This year we’re celebrating all things local: Local bands, local food and local beer!

Come out to support RVA at its finest. Produced by Venture Richmond Events, this season’s Friday Cheers boasts a stellar line-up that you won't want to miss. Each event in May and June features socially distanced outdoor concerts with physically spaced 2, 4 and 8-person pods.

2021 Friday Cheers

Ticket Information

Advance tickets for individual shows to Friday Cheers are now available to purchase online at Tickets must be purchased in advance online only. There will be no box office onsite. Pods will be limited to 2, 4 and 8 persons including children.

  • 2-person pod is 4' x 8' and costs $30 (plus fees)
  • 4-person pod is 8' x 8' and costs $60 (plus fees)
  • 8-person pod is a 20 ft. circle and costs $30 (plus fees). These are located in the back section of the Island with limited views of the stage and are first come first serve GA.

Pod occupancy must not exceed your ticket type. If you purchase a 4-person pod, your pod should never contain more than 4 people. The space to the left and right of each pod must always remain clear of items and people. All ticket holders must agree to comply with safety precautions put in place during the event, as outlined below. All Public Health protocols will be strictly enforced, and we have implemented contactless practices to protect our guests and employees. Face masks or coverings will be required so don't forget to bring one with you. Social distancing and wearing a mask are required while walking to the entry point and waiting in line for check-in and beer and food pickup.

Reserve your pod now for the best spot on the island!
2021 Friday Cheers

Before You Attend

Please review the following checklist with all members of your party on the day of the concert. If you or any member of your group shows any of the following symptoms, that person should not attend the event.

  • Feeling feverish or having an elevated measured temperature greater than or equal to 100.4 degrees Fahrenheit
  • A cough that cannot be attributed to another health condition
  • A sore throat that cannot be attributed to another health condition
  • Chills that cannot be attributed to another health condition
  • Shortness of breath that cannot be attributed to another health condition
  • Muscle aches that cannot be attributed to another health condition or specific activity
  • Having had any close contact with a person who is lab-confirmed to have COVID-19 in the last 14 days

COVID-19 Safety Rules & Event FAQ

Employee, attendees, sponsors and artist safety is our primary concern. Our safety guidelines are developed on recommendations by the CDC, VDH, local authorities and the Event Safety Alliance.

  • Gates will open at 6pm. Entry points include 5th Street Bridge, T-Pot and Canal Walk. Tickets can only be purchased online in advance through Tickets To Buy. While waiting to enter the venue, please follow instructions according to staff, volunteers and signage, wear a face covering at all times and observe social distancing.
  • Pods are capped at 8 people. All concertgoers that will be within a single pod MUST ARRIVE AT THE SAME TIME, no exceptions. Attendees will not be checked in until every member of the pod is present.
  • Tickets can be purchased online only. There will be no box office onsite. Should tickets be available the day of the event, they must still be purchased online so your digital ticket can be scanned. All ticketing will be contactless.
  • Specific safety guidelines, based on CDC/VDH requirements and guidance from local health officials, will be strictly enforced. To ensure artist, attendee and employee safety, all staff and attendees will have their temperature checked upon arrival at the site. Staff will wear masks for the entirety of the event. Security will enforce social distancing. A full list of safety rules and regulations can be found below.
  • A properly fitted MASK THAT COVERS YOUR MOUTH AND NOSE IS REQUIRED for entry into the venue and when you exit, as well as any time that you leave your pod.
  • Both paid and free public parking are available along 5th Street, at the American Civil War Museum and at the Belle Isle parking lot near Brown’s Island Way. Bike racks are also located along Tredegar Street near 5th Street and also at the vehicular bridge on the western end of the island nearest historic Tredegar.
  • Handicap parking is available at the American Civil War Museum ($).
  • Beer and wine will be available for pre-order to be picked up on the day of the show, as well as for sale on site. It is highly recommended that patrons pre-order beverages. Click here to order. Coolers will not be permitted on the island. No cash sales on site, all orders taken through the Noble beverage purchase app. Beer will be served via can, no pouring from kegs.
  • Food vendors will be spaced around the venue in order to insure social distancing. Advance online ordering will be available and highly recommended, as will online ordering at the event. We are excited to welcome Goatacado, Boka Tako, Strawberry Street Catering and Nadar's Bistro.
  • Concertgoers are invited to bring blankets and chairs into the venue. All items must fit within the square footage of your pod. There are no tents, staking, or canopies allowed. Ponchos and small, personal umbrellas are permitted in the case of rain. You may not combine pods with other groups or share items between pods.
  • You may NOT bring in any outside food or beverages.
  • Once inside, event staff will direct you to the correct section and pod. There will not be any upgrades the day of the concert or inside the venue. 8 person GA circle pods are first come, first serve.
  • Do not leave your pod during the concert except to use the restroom or purchase concessions. When leaving your pod, you must wear a properly fitted mask that covers your mouth or nose. Any concertgoer that leaves their pod unnecessarily or refuses to wear a mask will be asked to leave the venue without a refund.
  • Portable toilets will be available on site and disinfected regularly throughout the event. Sanitizer will be available for use.
  • Absolutely no gathering outside of the venue to watch the show.
  • At the conclusion of the concert, wear your mask and exit the venue while always maintaining an appropriate social distance from other groups. Follow all directions from event staff.
  • Alcohol may not be brought into the event. Absolutely no illegal substances, illicit goods, fireworks, weapons, guns, knives or laser pointers will be permitted at the event and violators will be held accountable and prosecuted by state and federal law.
  • No pets are allowed.
  • This event is rain or shine. In the event state mandates cause this event to be cancelled, tickets will be refunded for the face value within 14 business days of the cancellation notice.
2021 Friday Cheers

2021 Sponsors

A special thanks to our amazing sponsors and partners

2021 Friday Cheers Sponsors

Map of Downtown Richmond