In 2017, Friday Cheers celebrates its 33rd anniversary. As the longest running and largest event of its kind in Richmond, Friday Cheers showcases some of the nation’s hottest touring bands and all-time regional favorites.

The only summer concert series held along the James River, Cheers draws 3,000-6,000 people per week to Richmond’s picturesque Brown’s Island, a park-like setting situated between the Canal Walk and the scenic James River in downtown Richmond, Virginia. Friday Cheers takes place every Friday in May and June.

Friday Cheers has hosted groups such as the Zac Brown Band, Alabama Shakes, Carolina Chocolate Drops, The Head & the Heart and hundreds of others great bands.

This family-friendly event has been named Style Weekly’s “Best Concert Series” in Richmond the last seven years in a row.

Friday Cheers is produced by Venture Richmond Events, LLC, a subsidiary of Venture Richmond, Inc.

Event Details

Time: 6:00pm - 9:30pm

Cost: Tickets only cost $5 and $10 for individual shows or $45-$55 for a season pass. Children 12 and under are free.

Tickets can be purchased in advance or at the gate.

There are three entry points to Brown’s Island and payment will be taken at each. Cash, Visa and MasterCard are accepted. Debit and credit cards are only taken at two entry points: both pedestrian bridges at 5th and 7th Streets.

Tickets can be purchased in advance through the "Buy Tickets" link above.

Location: Brown's Island, Richmond, VA

Maps Link: ++501 S 5th St, Richmond, VA 23219++

Festival FAQ's


PLEASE do not bring pets (other than service animals) to the events.

WHAT CAN’T I BRING WITH ME? Items that are not permitted include, but are not limited to:

Pets (service animals are permitted)

Coolers, Large Backpacks


Bottles/glass containers

Contraband (drugs and weapons)

Laser pointers

Flying objects (drones, kites, Frisbees, footballs, etc.)


Friday Cheers will play on in the event of light rain, but please check our Facebook page for updates in case of heavy rain or lightening.


Emergency service centers are available on site.


Portable restrooms are located throughout the event site, including handicapped bathrooms.


Special photographers and videographers have been hired by organizers to document the event. Some images may be used in later promotional materials. Your presence at the event is seen as your permission for such promotional use by the non-profit organizers.


Recording equipment (audio and video), cameras (video and flash) may be restricted at certain events at the request of the artist(s).

Lawn chairs and blankets are welcome.

There is an ATM onsite at Friday Cheers.

Smoking is permitted, but please help us keep the event site clean. Remember to dispose of cigarette butts and other trash in the proper receptacles.

You may leave the site and come back, only IF you have the required hand stamp.

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Great event, great venue, great music. Awesome experience all the way around.

Joel, June 2018

Had an excellent time here. First time, definitely won’t be the last!

Claresa, June 2018

Map of Downtown Richmond