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How Venture Richmond Keeps Growing Downtown's Beautification Efforts

Spring Brings a Sprucing Up to Downtown

Venture Richmond recently completed its annual “Spring Spruce Up” in downtown Richmond, installing nearly 5,000 plants in hanging baskets, planters, beds, medians, and to the riverfront’s Canal Walk area. The downtown-focused non-profit organization will also maintain the plantings through the fall.

“Beautification projects are critically important to Downtown and its gateway neighborhoods. They help to inspire civic pride, create a sense of place and enhance the environment for businesses, residents and visitors, as well as attracting bees and butterflies to our urban areas,” said Lucy Meade, Director of Economic Development and Community Relations.

Venture Richmond began allocating funding for beautification projects in the Downtown area in 2013. The first project, working in partnership with Lewis Ginter Botanical Gardens and the City of Richmond, was a “Botanical Makeover” of Broad Street. Over two days in 2013, 13 blocks of Broad Street and two surface parking lots were transformed with the help of several hundred Capital One volunteers.

Venture Richmond again worked with Lewis Ginter from 2015-2019 on a botanical makeover of the Canal Walk that Altria volunteers helped to implement, planting more than ten thousand plants. And in 2014, Venture Richmond partnered with Maymont and the City on the beautification of the 3rd and 5th Street gateways, which Virginia BioTech Park volunteers helped plant.

How Venture Richmond Keeps Growing Downtown's Beautification Efforts

This years’ beautification project included:

126 hanging baskets installed along Broad Street from Belvidere to 12th Street in the Arts District and in the Shockoe neighborhood

124 planters on Broad Street, 3rd Street, and 5th Street

13 planting beds in the 400 block of East Grace Street

5 medians including two blocks of Broad St. from Foushee to 1st Street, 3rd Street and I-95 ramp; 12th and Canal streets, and 14th and Dock streets (last two complete in early July)

300+ annuals planted along the Canal Walk and around the Headman Statue on Brown’s Island

How Venture Richmond Keeps Growing Downtown's Beautification Efforts

The Graffiti Cleaning Pilot Program

In addition to annual beautification operations, Venture Richmond has also boosted its efforts to keep Downtown clean in 2020. The Clean & Safe Program’s contractor, Community Business Group (CBG), a local minority-owned firm, has been providing the “essential service” of sidewalk cleaning seven days a week throughout the COVID-19 pandemic. In 2020, they have collected 269,000 gallons of trash and leaves.

Following damages that occurred to businesses during recent protests, Venture Richmond and CBG launched a new Graffiti Cleaning Pilot Program as part of Clean & Safe. Property owners and businesses in the Downtown Service District area can request help removing graffiti by emailing

Social Distancing Circles on Brown's Island

Also in response to the continued need for safe social distancing combined with the need of residents for safe open spaces, Venture Richmond has painted ten- foot circles, six feet apart on Brown’s Island. Visitation to parks and open green spaces has increased dramatically during the pandemic as people seek ways to take a break from “working from home.” These painted circles will help groups manage social distancing by ensuring they are safely apart from others.

Find more information about Venture Richmond’s Clean & Safe Program here!